Creating a steady stream of leads
for blinds and roller shutters for the company ATIKA
ATIKA – Production and installation of blinds and roller blinds in Yekaterinburg.
What's
needed?
- Create a steady stream of leads from the internet at an optimal price
Plan
of work
Together with the customer it was decided to create a new site in Landing Page format
In parallel with the creation of the site, we set up advertising in Yandex Direct
What's
done?
Website development
- Topic immersion and marketing analysis
- Website prototype development
- Website design
- Site layout design
Ad customization
- Worked through a core of queries, categorizing them by direction and “warmth”
- Created ads on Search, using all possible extensions.
- Worked out queries for media campaigns
- Developed text and graphic ads in a media campaign
- We set up analytics in Yandex Metrics and linked Metrics and Direct.
- We hooked up an automatic rate management system.
Order flow
at $4.37
Brief statistics of Yandex.Direct:
Advertising budget: $105.32
Clicks: 761
Cost per click 0.13$
Number of leads: 24
Cost per lead: 4,37$
other
cases
Previous
Next
