Setting up advertising campaigns for the company
producing trade pavilions and kiosks Canada
CANADA – Manufacturing and installation of modular structures since 2012.
What's
needed?
- Optimize previously set up advertising
- Reduce the cost per lead and increase the number of leads
Plan
of work
Setting up advertisements in the Yandex.Direct system for search engine and Yandex Advertising Network
Setting up the Yandex Metrika analytics system
Connection and integration of bid manager for automatic rate management
What's
done?
-
Collected and prepared a core of queries for search advertising and media campaigns
-
Developed new text-to-graphic ads utilizing all extensions
- Created new graphic ads for media ads
-
Connected bid manager and customized ad campaign strategies
- Set up the Yandex Metrika analytics system to track and optimize the traffic coming to the site
REDUCED THE COST PER LEAD
BY 2 TIMES
IN LESS THAN 1 MONTH
Brief statistics of Yandex.Direct:
Clicks: 5,878
Expense: 60,000.00 rubles
Number of leads: 116
Average cost per lead: 517.24 rubles.
Average cost per click: 10.21 rubles.
other
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