Setting up advertising campaigns
for the dental clinic in Kazan CityStom
CITYSTOM – Dental Clinic in Kazan.
What's
needed?
- Get the maximum number of leads with the minimum budget
Plan
of work
Creating a Lead Generation advertising campaign: used audiences with different interests.
Optimize ads after a successful launch.
What's
done?
-
Created new creatives tailored to the client’s promotions and offers, targeting customer pains.
-
When analyzing the Target Audience, several options were offered (Business, Online Shopping, Health, Broad Audience tests)
-
Businesses and the general public have been the most successful, subsequently.
- Various places of advertising placement were also tested. The feed and Instagram stories showed their effectiveness.
Created a steady stream of leads at an average cost
up to $2.62 for dentures, ultrasonic cleaning and other client services
Facebook Ads Summary Stats:
Clicks 887
Average cost per click: 0.30$
Expense: $269.39.
Number of leads: 115
Average cost per lead: $2.34
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