Optimizing advertising campaigns for
an English-speaking tour operator «DISCOVERY RUSSIA»

DISCOVERY RUSSIA – Organization of tours to Russia from the countries: Australia, USA, New Zealand, Great Britain.

discoveryrussia.com

What's
needed?

  • Analyze advertising campaigns in Google Ads
  • Daily support and analytics of advertising campaigns
  • Increase the number of requests from Google Ads

Starting Data:
Clicks: 19,504
Conversions: 538
Cost per conversion: $37.33
Total expense: $20,107.69

Plan
of work

Complete analysis of advertising campaigns with the provision of a report

Creation and customization of advertisements in Google Ads for search and GDN

Setting up and refining the Google Analytics analytics system

What's
done?

  • Finalized the core of queries for search advertising and CMC campaigns

  • Developed new ads utilizing all extensions

  • Developed adaptive-media ads for each ad group in GDN

Example of an advertisement on Google search
  • Cleaned up queries and added non-targeted queries to the minus words list

  • Set up remarketing ad campaigns to bring back users who did not leave a request

  • Rebuilt ad campaigns and created a new structure to better analyze and manage ads.

OPTIMIZED THE ADVERTISING BUDGET
BY MORE THAN $3,300 PER MONTH

Google Ads summary statistics

Clicks: 12,373
Conversions: 759
Cost per conversion: $24.87
Total expense: $18,888.44.

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