Optimizing advertising campaigns for
an English-speaking tour operator
«DISCOVERY RUSSIA»
DISCOVERY RUSSIA – Organization of tours to Russia from the countries: Australia, USA, New Zealand, Great Britain.
What's
needed?
- Analyze advertising campaigns in Google Ads
- Daily support and analytics of advertising campaigns
-
Increase the number of requests from Google Ads
Starting Data:
Clicks: 19,504
Conversions: 538
Cost per conversion: $37.33
Total expense: $20,107.69
Plan
of work
Complete analysis of advertising campaigns with the provision of a report
Creation and customization of advertisements in Google Ads for search and GDN
Setting up and refining the Google Analytics analytics system
What's
done?
-
Finalized the core of queries for search advertising and CMC campaigns
-
Developed new ads utilizing all extensions
-
Developed adaptive-media ads for each ad group in GDN
Example of an advertisement on Google search
-
Cleaned up queries and added non-targeted queries to the minus words list
-
Set up remarketing ad campaigns to bring back users who did not leave a request
-
Rebuilt ad campaigns and created a new structure to better analyze and manage ads.
OPTIMIZED THE ADVERTISING BUDGET
BY MORE THAN
$3,300 PER MONTH
Google Ads summary statistics
Clicks: 12,373
Conversions: 759
Cost per conversion: $24.87
Total expense: $18,888.44.
