Setting up advertising campaigns for the company
sushi, rolls and pizza delivery in Novouralsk Vostochny Express
EAST EXPRESS – Sushi, rolls and pizza delivery in Novouralsk
What's
needed?
- Create a steady stream of leads
- Find new sources of customers
Plan
of work
Setting up advertisements in Yandex.Direct and Google Ads for search, media campaigns
Connection and integration of bid manager for automatic rate management
Setting up analytics systems Yandex Metrica and Google Analytics
What's
done?
-
Collected a core of queries for search advertising, media campaigns
- Developed new text-to-graphic ads utilizing all extensions as well as adaptive ads for Google ads
- Connected bid manager and customized ad campaign strategies
- Set up the analytics system Yandex Metrika in Google Analytics to track and optimize the traffic coming to the site
Bids for roll and pizza delivery
from $0.62
Brief statistics of Yandex.Direct:
Clicks: 756
Total expense (Excluding VAT): 173,17$
Recorded conversions: 277
Conversion price: $0.62
Google Ads summary statistics
Clicks: 548
Total expense (Excluding VAT): 54,85$
Recorded conversions: 31
Conversion price: $1.76
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