Optimizing advertising campaigns for
of the construction company "ECOPAN URAL"
Ecopan Ural – Low-rise construction from Ecopan panels in the Urals region
What's
needed?
- Analyze advertising campaigns in Yandex. Direct
- Reduce the cost per lead
- Increase the number of leads from Yandex.Direct
Starting Data:
Expenditures for the week: $144.25
Requests (leads) per week: 5
Cost of Request (lead): 28,85$
Plan
of work
Complete analysis of advertising campaigns with the provision of a report
Creating and setting up ads in the system Yandex.Direct for the search engine and advertising network yandex.
Connection of bid manager for automatic rate management
What's
done?
-
Collected a new core of queries for search advertising and media campaigns
-
Developed new text-to-graphic ads utilizing all extensions
-
Developed 4 variants of graphic ads for each group of ads in the yandex advertising network
Part of a semantic map (query map) for the client Ecopan Ural
- Age adjustment (ads will be shown only to users 25 years and older)
- Connected bid manager and customized ad campaign strategies
reduced the cost per lead by 6 times
increased the number of house building leads to 8 per day
Brief statistics of Yandex.Direct:
Expenditures for the week: $184.47.
Requests (leads) per week: 28
Cost of request (lead): 6,57$
other
cases
Previous
Next
