Creating a website and setting up advertising campaigns
for the manufacturer of autonomous wastewater treatment plants "EUROBION"

EUROBION – Manufacturer of treatment plants for country houses, villages and cities.

eurobion.ru

What's
needed?

  • Find new sources of customers
  • Create a steady stream of leads
  • Create a new website to represent the company on the Internet

Plan
of work

Development of the site-quiz

Development of a multi-page company website

Setting up advertisements in the Yandex.Direct system for search engine and Yandex Advertising Network

Setting up the Yandex Metrika analytics system

Connection and integration of bid manager for automatic rate management

What's
done?

  • Developed a quiz site with a series of questions to collect leads and identify a category of users

  • Developed a large multi-page website to increase brand awareness, free search engine promotion and collect bids

  • Collected a core of queries for search advertising and media campaigns

Example of a quiz site for collecting leads

  • Developed new text-to-graphic ads utilizing all extensions

  • Connected bid manager and customized ad campaign strategies

  • Set up the Yandex Metrika analytics system to track and optimize the traffic coming to the site

CREATED A STABLE FLOW OF LEADS WITH AN AVERAGE COST OF
UP TO $5.55 TO PURCHASE AND INSTALL A SEPTIC TANK

Brief statistics of Yandex.Direct:

Clicks: 2900
Conversions: 180
Cost per conversion: $5.18
Total expense: $930.2

we'll do the same
or better for you

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