Creating a website and setting up advertising campaigns
for the manufacturer of autonomous wastewater treatment plants
"EUROBION"
EUROBION – Manufacturer of treatment plants for country houses, villages and cities.
What's
needed?
- Find new sources of customers
- Create a steady stream of leads
- Create a new website to represent the company on the Internet
Plan
of work
Development of the site-quiz
Development of a multi-page company website
Setting up advertisements in the Yandex.Direct system for search engine and Yandex Advertising Network
Setting up the Yandex Metrika analytics system
Connection and integration of bid manager for automatic rate management
What's
done?
-
Developed a quiz site with a series of questions to collect leads and identify a category of users
-
Developed a large multi-page website to increase brand awareness, free search engine promotion and collect bids
-
Collected a core of queries for search advertising and media campaigns
Example of a quiz site for collecting leads
-
Developed new text-to-graphic ads utilizing all extensions
-
Connected bid manager and customized ad campaign strategies
- Set up the Yandex Metrika analytics system to track and optimize the traffic coming to the site
CREATED A STABLE FLOW OF LEADS
WITH AN AVERAGE COST OF
UP TO $5.55
TO PURCHASE AND INSTALL A SEPTIC TANK
Brief statistics of Yandex.Direct:
Clicks: 2900
Conversions: 180
Cost per conversion: $5.18
Total expense: $930.2
