Optimization of advertising
in Yandex.Direct for the factory of kitchens FAVORITE CUISINE
FAVORITE CUISINE – Kitchen factory with a network of showrooms throughout Russia.
What's
needed?
- Analyze advertising campaigns in Yandex. Direct
- Reduce the cost per lead
- Increase the number of leads from Yandex.Direct
Starting Data:
Advertising budget: $166.48
Number of clicks: 491
Cost per click 0.33$
Number of leads: 25
Cost per lead: $6.66
Plan
of work
Complete analysis of advertising campaigns with the provision of a report
Creating and setting up ads in the system Yandex.Direct for the search engine and advertising network yandex.
Connection of bid manager for automatic rate management
What's
done?
-
Collected a new core of queries for search advertising and media campaigns
- Developed new text-to-graphic ads utilizing all extensions
- Developed 5 variations of graphic ads for each ad group in the media campaign
Part of the semantic map (query map) for the client Favorite Cuisine
- Cleaned the sites in the media campaign on which ads are shown
- Connected bid manager and customized ad campaign strategies
reduced the cost per lead by 2.5 times
and the cost per click has decreased by 3 times!
Brief statistics of Yandex.Direct:
Advertising budget: $1,663.25.
Number of clicks: 16,522
Cost per click 0.10$
Number of leads: 625
Cost per lead: $2.66
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