Creating a one-page website
and customizing dental advertising
GAMMA DENTISTRY – Dental studio in Novouralsk.
What's
needed?
- Create a steady stream of leads
- Create a new website to represent the company on the Internet
- Find new sources of customers
Plan
of work
Development of one-page site
Setting up advertisements in the Yandex.Direct system for search engine and Yandex Advertising Network
Setting up the Yandex Metrika analytics system
Connection and integration of bid manager for automatic rate management
What's
done?
-
Developed a one-page website to increase brand awareness, free search engine promotion and lead collection
-
Collected a core of queries for search advertising and media campaigns
-
Developed new text-to-graphic ads utilizing all extensions
-
Connected bid manager and customized ad campaign strategies
- Set up the Yandex Metrika analytics system to track and optimize the traffic coming to the site
Reservations for dental services
2 months in advance
Brief statistics of Yandex.Direct:
Clicks: 841
Expense: $95.27
Number of leads: 41
Average price of conversions: $2.32
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