Setting up traffic from Yandex Direct
for GREENWAY
GREENWAY is a network company for development and sale of ECO-products represented in 59 countries of the world.
What's
needed?
Creating a cheap stream of requests from advertising in Yandex Direct
Plan
of work
Flow of requests from contextual advertising at 0.55$
Creating and setting up ads in the system Yandex.Direct for the search engine and advertising network yandex.
What's
done?
- Created 5 ad campaigns separated by heat of queries and the query topic itself, of which 4 were search campaigns and 1 was a media campaign.
- Set up the analytics system Yandex Metrika
- Connected online chat to increase website conversions.
OVER 600 LEADS IN THE FIRST MONTH
AT $0.55 FROM CONTEXTUAL ADVERTISING
Brief statistics of Yandex.Direct:
Clicks: 10,907
Conversions: 609
Cost per conversion: $0.62
Total expense: $382.26
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