Setting up traffic from Yandex Direct
for GREENWAY

GREENWAY is a network company for development and sale of ECO-products represented in 59 countries of the world.

greenwayrussian.ru

What's
needed?

Creating a cheap stream of requests from advertising in Yandex Direct

Plan
of work

Flow of requests from contextual advertising at 0.55$

Creating and setting up ads in the system Yandex.Direct for the search engine and advertising network yandex.

What's
done?

  • Created 5 ad campaigns separated by heat of queries and the query topic itself, of which 4 were search campaigns and 1 was a media campaign.
  • Set up the analytics system Yandex Metrika
  • Connected online chat to increase website conversions.

OVER 600 LEADS IN THE FIRST MONTH
AT $0.55 FROM CONTEXTUAL ADVERTISING

Brief statistics of Yandex.Direct:

Clicks: 10,907
Conversions: 609
Cost per conversion: $0.62
Total expense: $382.26

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