DIVING
Marketing

social media management
for a hookah store

Butler Hookah is a leading importer and distributor of hookah equipment and tobacco in Indonesia, popular among tourists for its wide range and quality of products.

Instagram Butler.Hookah

What's
needed?

  • Develop a unified style for social media management
  • Develop a promotion strategy to attract new audiences and retain subscribers
  • Maintaining Instagram and Telegram social networks in English
  • Developing creatives for an advertising campaign
  • Organization of filming for social networks

Plan
of work

Developing a unified style for social media management: Creating a unique visual and textual style.

Content Plan Development: Plan the types of content that will be published on social media, including posts, reels and promotions to attract and retain audiences.

Development of promotion strategy: Identification of the main channels and methods of promotion to increase brand loyalty and awareness.

Organization of filming and editing reels: Coordination of the filming process, including selection of locations, equipment and personnel, as well as subsequent editing

What's
done?

  • Social media management: During this period, attracted more than 800 subscribers without the use of paid advertising.
  • Creative development: Created more than 300 advertising creatives and design stories that successfully keep the audience’s attention and increase brand awareness.
  • Attracting applications through Instagram: The store receives new applications every day thanks to its active Instagram activity, which emphasizes the effectiveness of using this platform for business purposes.

  • Development of promotion strategy: Identified key areas and methods to expand brand influence, increase customer loyalty and strengthen market position.
  • Advertising Campaign Development: Formulated and launched multi-channel advertising campaigns focused on increasing visibility and attracting new audiences.
  • Increased reach in Stories by +53%: Significantly increased audience reach by optimizing the content and timing of stories.

  • Increased engagement by 30%: Introduced new interactive elements and content that helped increase audience engagement by 30%, strengthening interaction and interest in the brand.

3,000 reaches and
1,000 engaged subscribers

Brief instagram stats for the month:

Coverage 3,500
Engagement 1 480
Subscribers +73 with no ads

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