Customization of advertising for the company
producing metal structures NAVIGATOR TRUB

NAVIGATOR TRUB – Sale of steel, metal pipes from a warehouse in Chelyabinsk and Yekaterinburg.

navigator-trub.com

What's
needed?

  • Optimize advertising in Yandex Direct
  • Reduce the cost per lead and increase the number of leads

Plan
of work

Setting up advertisements in the Yandex.Direct system for search engine and Yandex Advertising Network

Setting up the Yandex Metrika analytics system

Connection and integration of bid manager for automatic rate management

What's
done?

  • Collected and prepared a core of queries for search advertising and media campaigns

  • Developed new text-to-graphic ads utilizing all extensions

  • Created new graphic ads for media ads

  • Connected bid manager and customized ad campaign strategies

  • Set up the Yandex Metrika analytics system to track and optimize the traffic coming to the site

REDUCED THE COST OF A STEEL PIPE SALES LEAD
BY MORE THAN 2 TIMES

Brief statistics of Yandex.Direct:

Clicks: 16,794
Average cost per click: 0.16$
Expense: $2,696.27
Number of leads: 1 325
Average cost per lead: $2.03

we'll do the same
or better for you

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