Customization of advertising for the company
producing metal structures NAVIGATOR TRUB
NAVIGATOR TRUB – Sale of steel, metal pipes from a warehouse in Chelyabinsk and Yekaterinburg.
What's
needed?
- Optimize advertising in Yandex Direct
- Reduce the cost per lead and increase the number of leads
Plan
of work
Setting up advertisements in the Yandex.Direct system for search engine and Yandex Advertising Network
Setting up the Yandex Metrika analytics system
Connection and integration of bid manager for automatic rate management
What's
done?
-
Collected and prepared a core of queries for search advertising and media campaigns
-
Developed new text-to-graphic ads utilizing all extensions
-
Created new graphic ads for media ads
-
Connected bid manager and customized ad campaign strategies
- Set up the Yandex Metrika analytics system to track and optimize the traffic coming to the site
REDUCED THE COST OF A STEEL PIPE SALES LEAD
BY MORE THAN 2 TIMES
Brief statistics of Yandex.Direct:
Clicks: 16,794
Average cost per click: 0.16$
Expense: $2,696.27
Number of leads: 1 325
Average cost per lead: $2.03
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