ГЛАВНАЯ / PORTFOLIO / PIZZA MIA
PIZZA MIA is a fast food chain of 27 restaurants in six regional centers: Yekaterinburg, Tyumen, Chelyabinsk, Ufa, Perm.
Announce the promotion “Fourth dish for 1 ruble” in these restaurants
Development of a promotional website for the promotion Fourth dish for 1 ruble
Creating and setting up ads in the system Yandex.Direct for the search engine and advertising network yandex.
Creation and customization of advertisements in Google Ads system for search and contextual-media network.
Targeting in Vkontakte and myTarget by target audience
Developed a landing page with an appeal to get 4 meals for 1 ruble
Optimized this page for cell phones and tablets
Made social settings and indicated on the map the addresses of 2 new restaurants, where the promotion is active
Developed 10-15 variations of graphic ads for each ad system
Collected key queries for advertising in the Yandex.Direct and Google Ads systems (targeted / semi-targeted)
Made age adjustment ads will be shown only to users from 14 to 30 years old
Set up hyperlocal targeting ads are shown to users of a specific location
Set up Vkontakte targeting 4 ad campaigns for different ad types (24 ads in total)
We have set up analytics systems for summarizing data on all advertising channels (YAD, GA, VK)
Created 3 types of graphic ads, 12 different formats to run media ads
Brief statistics of Yandex.Direct:
2.43 million impressionsClicks 2,480Expense $481.28
Google Ads summary statistics
473 280 impressionsClicks 1 877Expense 205,46$
Summary of Vkontakte statistics
390 119 impressionsClicks 665Expense 198,86$
Summary of myTarget statistics
180 314 impressionsClicks 57Expense 36,51$
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