Setting up advertising campaigns
for a professional carpet dry cleaning shop
RUG LAUNDERING – Professional carpet cleaning from 180r/m2 in our own workshop in 48 hours.
What's
needed?
- Analyze advertising campaigns in Yandex Direct
- Create a stream of inexpensive requests from Yandex Direct
- Daily support and analytics of advertising campaigns
Plan
of work
Setting up advertisements in the Yandex.Direct system for search engine and Yandex Advertising Network
Setting up the Yandex Metrika analytics system
Connection and integration of bid manager for automatic rate management
What's
done?
-
Collected and prepared a core of queries for search advertising and media campaigns
-
Developed new ads utilizing all extensions
-
Connected bid manager and customized ad campaign strategies
- Set up the Yandex Metrika analytics system to track and optimize the traffic coming to the site
SET UP A STEADY STREAM OF LEADS
WITH AN AVERAGE COST OF
2,84$
Brief statistics of Yandex.Direct:
Clicks: 1,406
Average cost per click: 0.07$
Expense: $100.08.
Number of leads: 35
Average cost per lead: $2.86
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