In today’s world, where the internet has become one of the main channels for businesses to attract customers, the quality and functionality of your website is of paramount importance. To make sure your web resource is effective, conduct an SEO audit. But how to do it right?
1. What is an SEO audit?
SEO audit is a comprehensive check of a website in order to identify problems and errors that can interfere with its promotion in search engines. This is an analysis of the technical base, content, external and internal links, as well as many other parameters.
2. Main stages of SEO audit
- Technical audit: Check server response, SSL settings, page indexing, as well as analyze site loading speed.
- Content Audit: Evaluate the quality, uniqueness and relevance of content. Check for duplicates and proper use of keywords.
- Internal linking audit: Analysis of internal links between pages of the site.
- External Link Profile Analysis: Evaluate the quality of external links leading to your site.
3. How to identify and eliminate major errors
- Indexing problems: Make sure your site is not closed from indexing in the robots.txt file. Check for the presence of the “noindex” meta tag on key pages.
- Slow loading: Optimize images, use caching and compress CSS and JS files.
- Duplicate content: Eliminate duplicate pages, use the “canonical” meta tag to tell search engines the original source.
- Poor quality external links: Reject low-quality and irrelevant link sources, use tools like Google Disavow.
4. SEO audit tools
There are many tools available to help you audit your website. Some of the most popular ones include Google Search Console, Screaming Frog, SEMrush, Ahrefs, and many others.
An SEO audit will not only help identify your website’s weaknesses, but will also provide recommendations on how to fix them. Regular auditing is the key to successful and stable promotion in search engines.
This article is a brief overview on the topic of SEO auditing. Conducting a full-fledged audit requires in-depth SEO knowledge and the use of specialized tools. If you have any questions or need expert help, don’t hesitate to get in touch.