Imagine you invest a lot of effort and time in creating content for your website or blog, but how do you realize how well it’s working? How do you measure the effectiveness of your content? In this article, we’ll cover seven of the most important metrics to help you track the results of your content marketing and determine how well it’s engaging with your audience.
Indicator 1. Traffic
Traffic is the most important metric that accounts for user engagement and conversion on your website. But the sheer amount of traffic is not always a clear indicator of content success. It’s important to pay attention to how traffic changes over time, as each site has its own unique goals and traffic threshold before conversion. Increased traffic over time is a more accurate indicator of content effectiveness.
Indicator 2. Your search engine ranking
Search engine rankings reflect how well your content is optimized for search engines. A high ranking in prominence allows you to attract more organic traffic. Evaluate your search rankings to see how well your content is ranking.
Indicator 3. Time spent on the site
The time users spend on your site is the real measure of content quality. The longer they stay, the more content they consume. Track time on site in Yandex Metrics to see how engaging your content is.
Indicator 4. Number of pages per visit
Internal links help the user navigate to other pages on your site and delve deeper into the content. An increase in pages per visit indicates that users find your content interesting and continue to explore it.
Indicator 5. Returning visitors
The ratio of returning visitors to total visitors shows how successful your content is at retaining your audience. Returning visitors mean your content is providing value and engaging your audience.
Indicator 6. Share on social media
The number of times your content has been shared on social media reflects its value and appeal. Facebook likes can indicate engagement, but are not a reliable indicator of content success.
How to avoid distracting indicators
Some metrics, such as bounce rate and Facebook likes, can be distracting and can skew the overall picture. Track metrics that truly reflect the quality and effectiveness of your content.
How to measure success in social media
In social media, content is of particular importance. You want your content to grab your audience’s attention and maximize distribution. Here are a few metrics to help you measure the success of your content on social media:
- Number of likes: Likes are an easy way to show that your readers liked your content. A high number of likes indicates that the content evokes positive emotion and value.
- Number of comments: Comments allow you to interact with your audience. Lots of comments indicate active discussion and interest in the content.
- Number of Reposts: Reposts are a way to share your content with others. They spread your content further and increase its reach.
- Number of clicks on links: If your content contains links, track the number of clicks on them. This will show how much your content is driving your audience to take action.
- Audience Engagement: Measure how much time your audience spends with your content (average time watching a video or average time on page). The longer an audience interacts with content, the more value it brings.
Conclusion on content indicators
Use valuable metrics such as traffic, time on site, search rankings, pages per visit, returning visitors and social media activity to determine the success of your content. Avoid distracting metrics to get a better idea of how well your content is performing.